We couldn't pick a favourite toy. So we stopped trying.

RC cars, dollhouses, board games, the one toy gun that's louder than it has any right to be — ToyToy exists because your kid's favourite thing changes every Tuesday, and one store should actually be able to keep up.

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Why ToyToy

Most toy stores specialise. We got distracted, in a good way.

Under ₹999 RC Vehicles Toy Guns Board Games Soft Toys Dolls Helicopters Outdoor Play Pretend Toys Toddler Toys Collectibles

Eleven categories under one roof, because narrowing it down is your kid's job, not yours.

How We Started

It started with a very simple complaint.

Every toy site we'd shopped on had picked a lane — RC cars over here, soft toys over there, board games on a completely different tab. ToyToy is us refusing to pick one. We're based out of Chennai, small enough that a message on WhatsApp reaches an actual person who knows what's in stock, not a script.

We also don't stock everything. We stock what's worth unwrapping. If it wouldn't survive a Chennai summer, a five-year-old's enthusiasm, or a second birthday party in the same month — it doesn't make the shelf.

Go on, get distracted with us.

New stock lands across every category, every week.

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